Monday, February 22, 2016

#BuhayTwitter Philippines

Manila, February 18, 2016 - Twitter today launched its #TwitterCityPH in the Philippines, the first in the Asia Pacific region, at the Mind Museum in Taguig, Metro Manila to thank its local community of users, partners and advertisers for their support. The Philippines was one of Twitter’s fastest growing markets in 2015 with millions of Filipinos using Twitter as an essential part of their national, cultural and everyday moments. See factsheet below for Nielsen research study on Twitter user behaviour in the Philippines.

The #TwitterCityPH is a temporary experiential space that shows Twitter is the live connection to culture and how Filipinos' passions -- faith, sports, TV, food, entertainment, politics -- have been discovered, shared, and enjoyed more with Tweets. Follow the new @TwitterPH account to see the #TwitterCityPH for yourself.

Filipinos flocked to Twitter in 2015 and these were the key #PinoyPride cultural highlights:

     Over 3.3 million local Tweets for the Pope’s visit in Jan 2015

     Over 2.7 billion global views of Tweets related to the Manny Pacquiao vs Floyd Mayweather fight in May 2015

     Over 41 million global Tweets for the AlDub charity concert in October 2015, in addition to the 1-2 million daily Tweets about the Aldub social TV sensation

     Nearly 700,000 global Tweets for APEC Summit held in Manila in Nov 2015

     Over 6.7 million global Tweets for Miss Philippines’ win at the Miss Universe Pageant in Dec 2015

As Twitter is the live connection to Filipino culture, it’s no wonder that the 2015 Golden Tweet for the Philippines comes from the AlDub social TV sensation. Yaya Dub’s Tweet had over 76,000 Retweets and was viewed nearly 2.4 million times on Twitter:

Richard Alfonsi, Twitter’s Vice President of Global Online Sales, said: “As one of the largest social media markets in the world, the Philippines has been an amazing success story for Twitter in 2015. Twitter helps Filipinos of all ages, communities, and backgrounds connect to one another every day, but it also connects the rest of the world to the country's vibrant culture. We appreciate all of the love from Filipinos and we’re launching our first Asian #TwitterCity in the Philippines to show our commitment to our users, partners and advertisers here.”

Rishi Jaitly, Twitter’s Vice President, Media, Asia Pacific and Middle East, said: “2016 will be an exciting year for Twitter in the Philippines and there’s never been a better time for Filipinos to be on Twitter today. From the upcoming #TwitterElection and other news, sports, TV, and entertainment moments in the Philippines this year, you can be sure that Twitter will be the first service people and the media use to see what’s happening in the world, direct from the source and live as it unfolds.”

Every piece of culture in the world happens on Twitter, every second of every day, and a whole lot of Filipino culture will happen on Twitter in 2016 - ranging from entertainment such as Miss Universe’s homecoming trip, to politics with COMELEC for the first-ever #TwitterElection in the Philippines, to basketball such as PBA and the FIBA World Olympic Men’s Qualifying Tournament, and much more.

 Twitter will also help brands create a live connection to their customers, to people's passions, and ultimately, to Filipino culture. This kind of connection is possible because of Twitter's influential live audience, premium live reach, and live creative canvas. No other service offers this combination to marketers.

Installed at the The Mind Museum in a private space, #TwitterCityPH comprises of different buildings and interactive zones (i.e. a photobooth area #SelfieMuna, a classroom with the Twitter #FlightSchool training, a Twitter #Trending Frenzy Wall, an #AlDub TV Booth, a basketball court, a #FoodStrip, and #PiliPinasDebates2016 podiums to name a few) as well as city street signs, and local transportation allowing visitors to immerse themselves into local culture and discover facts about how Twitter is integrated into Filipinos' daily lives.

About Twitter:
Twitter (NYSE: TWTR) enables everyone to create and share ideas and information instantly, without barriers. The service can be accessed at, on a wide variety of mobile devices and via text message. Available in more than 35 languages, Twitter has more than 320 million monthly active users. For more information, visit or follow @TwitterPH.

Twitter Philippines User Insights Research

In January 2016, Nielsen surveyed 1,004 people who have used Twitter on any device in the past 30 days in the Philippines. These are the key survey results:

User behaviour:
      69% of Twitter users engage every day
     51% Tweet photos
     41% Tweet videos
      65% use Twitter while watching TV, actively engaging around a variety of TV content and the brands advertised
     71% of millennials will read/send Tweets while watching TV
      92% watch videos on Twitter
     46% watch videos on Twitter every day
      Top 3 use cases:
     Keep up to date on the news (54%)
     Stay connected with people I know (54%)
     Search for information (52%)
      Top 3 types of Tweet content:
     Jokes/humour (54%)
     About what I am thinking (52%)
     Socializing with friends (51%)
      Gender preferences
     Men are more likely to Tweet about news, sports, politics
     Women are more likely to Tweet about celebrities, holidays, recent purchases

Brand affinity:
      84% follow brands and companies, 83% follow friends, 74% follow celebrities
      1 in 2 follow a brand when considering a purchase
      Top 3 brand categories that are followed:
     CPG (67%)
     Telco (56%)
     TV channels/TV shows (55%)
      73% view ads on Twitter at least once a week

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